Differentiating Yourself from the Rest of the Pack
Our summer podcast is provided by Deborah Shames and David Booth of Eloqui at www.eloqui.biz who are introduced by Selwyn Gerber. They provide practical tips on how to set yourself apart to drive business. Their business communication tools cover self introductions (elevator speeches), branding your services and differentiators to increase your perceived value and avoid being commoditized.
Eloqui is a based in Calabasas. Their clients include Mattel, Merrill Lynch and Greenberg Glusker

